Flight Plan

The Flight Plan offers thoughtful guidance for leaders, entrepreneurs, and marketers navigating modern web design, SEO, accessibility, and usability. Each article is crafted to help you better understand how your website performs, and how to make meaningful improvements that support long-term growth.

What “Set It and Forget It” Really Means on the Web

What set it and forget it really means on the web
Jan 19

“Set it and forget it” works for a while. But even simple websites change over time. A little attention now and then keeps a DIY site clear, accessible, and easy to rely on.

Fun Flying Fact Friday: Always Prepared, Always Aware

Fun flying fact friday always prepared always aware
Jan 16

Flying has a way of showing you how prepared you really were before things start moving and there’s no pause button left.

Who’s Taking Care of Your Website?

Whos taking care of your website
Jan 12

A website doesn’t need more hands on it, it needs clear ownership. Without that, websites become everyone’s responsibility but no one’s priority.

Fun Flying Fact Friday: Talking on the Radio

Fun flying fact friday talking on the radio
Jan 09

Pilot radio chatter sounds fast and confusing, until you realize it’s just a checklist spoken out loud to make things very clear.

When “We’ll Update It Later” Is Expensive

When well update it later is expensive
Jan 05

Putting off small website updates feels easy in the moment, but it adds up over time. A little attention now often prevents much bigger work later.

Fun Flying Fact Friday: The IMSAFE Checklist

Fun flying fact friday the imsafe checklist
Dec 19

Before every flight, pilots check more than the airplane. IMSAFE is the personal checklist that decides whether the flight happens at all.

Why Good Maintenance Feels Boring (That’s a Compliment)

Why good maintenance feels boring and thats a compliment
Dec 16

Good website maintenance doesn’t draw attention to itself. It keeps things steady, predictable, and reliable, preventing small issues from quietly turning into bigger problems.

Fun Flying Fact Friday: Remove Before Flight

Fun flying fact friday remove before flight
Dec 12

“REMOVE BEFORE FLIGHT” isn’t decoration. It’s a simple aviation system designed to make sure nothing critical gets forgotten.

Speed That Visitors Feel, Even If They Can’t Explain It

Speed that visitors feel even if they cant explain it
Dec 08

Slow pages don’t always look “broken,” but they quietly push visitors away. Even a small delay can change how people interact with your site without you ever noticing.

Fun Flying Fact Friday: Against The Wind

Fun flying fact friday against the wind
Dec 05

Some days planes take off north. Other days south. It’s not random, and it’s not a mood thing. Turns out, the answer’s been blowing in the wind.

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