Flight Plan

The Flight Plan offers thoughtful guidance for leaders, entrepreneurs, and marketers navigating modern web design, SEO, accessibility, and usability. Each article is crafted to help you better understand how your website performs, and how to make meaningful improvements that support long-term growth.

AI Can Build Your Website. Is That the Problem?

Ai can build your website thats the problem
Mar 23

AI can build your website. The real question is whether it can think for your business, your market, and your long-term direction.

Can Plugins Replace a Developer?

Can plugins replace a developer
Mar 09

Adding plugins is easy. Keeping a website stable as those plugins pile up is where the real work begins.

Can Cheap Hosting Do the Job?

Can cheap hosting do the job
Mar 01

Sure, cheap hosting can do the job. The better question is how important that job really is, and who depends on it working.

Can AI Build Your Website?

Can ai build your website
Feb 23

AI can generate your website code in minutes. Hosting it, securing it, and keeping it running is a different conversation.

Is Your School's Website Ready for ADA Compliance This April?

Is your school website ready for april
Feb 16

Accessibility deadlines are approaching for schools this April. The good news is that meaningful progress doesn’t require panic, just steady, thoughtful maintenance.

Fun Flying Fact Friday: Yes, I’m Actually a Pilot

Fun flying fact friday yes im actually a pilot
Feb 13

Yes, I really am a pilot. Since we’re doing Fun Flying Fact Friday, it’s probably time I properly introduce myself.

Maintenance Is a Practice, Not Just a Project

Maintenance is a practice not a project
Feb 09

Websites are never truly finished. They’re always evolving, which makes ongoing care more effective than one-off maintenance projects.

Fun Flying Fact Friday: Crashes Get The Headlines

Fun flying fact friday crashes get the headlines
Feb 06

Crashes get the headlines, but safety in aviation looks very different depending on who’s flying. Commercial and general aviation manage risk in very different ways.

Is Your Website Giving Visitors Groundhog Day Vibes?

Is your website giving visitors groundhog day vibes
Feb 02

Most websites don’t just lose visitors because something is broken. They lose them because nothing ever looks different. A stale site quietly teaches people not to check it again.

Fun Flying Fact Friday: Redundant Redundancy

Fun flying fact friday redundant redundancy
Jan 30

In aviation, the goal isn’t to hope nothing breaks, it’s to make sure nothing breaking becomes a problem you can't walk away from.

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