The Flight Plan offers thoughtful guidance for leaders, entrepreneurs, and marketers navigating modern web design, SEO, accessibility, and usability. Each article is crafted to help you better understand how your website performs, and how to make meaningful improvements that support long-term growth.
A website doesn’t need more hands on it, it needs clear ownership. Without that, websites become everyone’s responsibility but no one’s priority.
Pilot radio chatter sounds fast and confusing, until you realize it’s just a checklist spoken out loud to make things very clear.
Putting off small website updates feels easy in the moment, but it adds up over time. A little attention now often prevents much bigger work later.
Before every flight, pilots check more than the airplane. IMSAFE is the personal checklist that decides whether the flight happens at all.
Good website maintenance doesn’t draw attention to itself. It keeps things steady, predictable, and reliable, preventing small issues from quietly turning into bigger problems.
“REMOVE BEFORE FLIGHT” isn’t decoration. It’s a simple aviation system designed to make sure nothing critical gets forgotten.
Slow pages don’t always look “broken,” but they quietly push visitors away. Even a small delay can change how people interact with your site without you ever noticing.
Some days planes take off north. Other days south. It’s not random, and it’s not a mood thing. Turns out, the answer’s been blowing in the wind.
AI writing tools are becoming common in schools and businesses, but Google doesn’t penalize thoughtful content. What matters is clarity, accuracy, and intention, not who wrote the first draft.
I didn’t make it into the cockpit of an A-10, but flying still found its way back to me. Some dreams circle until they line up with your life again.
I came to Rudder Digital looking for a website that looked sharp, professional, and truly represented my business. From the start, communication with Neill was fast and clear. He quickly turned around a site that captured exactly what I had in mind, even better than I expected. Neill listened to my goals and turned them into a reality. Investing in your digital presence is worth every penny when you work with someone who gets it and delivers.
Neill took our confusing, broken website and turned it into something clean, user-friendly, and marketable. He didn’t just fix our problems, he gave us a roadmap for the future! Working with him was one of the best decisions we’ve made for our organization.
Neill’s expertise made a huge difference for us. He not only brought our vision for the site to life, but also incorporated SEO best practices, helping to strengthen our digital presence. Throughout the project, Neill was extremely responsive, communicated clearly, and offered best-in-class ideas that really elevated the final product.
I've worked in and around the digital space for over a decade, but when it comes to creating and maintaining my own site, I'm not great at it. I needed something flexible, easy to maintain, and well-designed so that I could focus on other aspects of my business. Neill is second-to-none in his ability to create beautiful, functional and performing websites. And his customer service and easy-going manner make each interaction enjoyable.
On our first consultation with Neill we knew we were in the right hands. His attention to detail is spot on. He made our new site very informative and easy to navigate. In less than 24 hrs of our new site going live we had clients emailing us to book our services. Rudder Digital brought our business to life on the web!