Flight Plan

The Flight Plan offers thoughtful guidance for leaders, entrepreneurs, and marketers navigating modern web design, SEO, accessibility, and usability. Each article is crafted to help you better understand how your website performs, and how to make meaningful improvements that support long-term growth.

Is Your Website Giving Visitors Groundhog Day Vibes?

Is your website giving visitors groundhog day vibes
Feb 02

Most websites don’t just lose visitors because something is broken. They lose them because nothing ever looks different. A stale site quietly teaches people not to check it again.

Fun Flying Fact Friday: Redundant Redundancy

Fun flying fact friday redundant redundancy
Jan 30

In aviation, the goal isn’t to hope nothing breaks, it’s to make sure nothing breaking becomes a problem you can't walk away from.

Your Website Works… But Is It Actually Up to Date?

Your website works but is it actually up to date
Jan 26

Your website might look fine today, but the web around it is constantly changing. Browsers update, devices evolve, and standards shift, whether your site does or not.

Fun Flying Fact Friday: Consistency Is Everything

Fun flying fact friday consistency is everything
Jan 23

You don’t decide one day to become a pilot and make it happen. Anything worth doing rewards consistency far more than motivation.

What “Set It and Forget It” Really Means on the Web

What set it and forget it really means on the web
Jan 19

“Set it and forget it” works for a while. But even simple websites change over time. A little attention now and then keeps a DIY site clear, accessible, and easy to rely on.

Fun Flying Fact Friday: Always Prepared, Always Aware

Fun flying fact friday always prepared always aware
Jan 16

Flying has a way of showing you how prepared you really were before things start moving and there’s no pause button left.

Who’s Taking Care of Your Website?

Whos taking care of your website
Jan 12

A website doesn’t need more hands on it, it needs clear ownership. Without that, websites become everyone’s responsibility but no one’s priority.

Fun Flying Fact Friday: Talking on the Radio

Fun flying fact friday talking on the radio
Jan 09

Pilot radio chatter sounds fast and confusing, until you realize it’s just a checklist spoken out loud to make things very clear.

When “We’ll Update It Later” Is Expensive

When well update it later is expensive
Jan 05

Putting off small website updates feels easy in the moment, but it adds up over time. A little attention now often prevents much bigger work later.

Fun Flying Fact Friday: The IMSAFE Checklist

Fun flying fact friday the imsafe checklist
Dec 19

Before every flight, pilots check more than the airplane. IMSAFE is the personal checklist that decides whether the flight happens at all.

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