The Flight Plan offers thoughtful guidance for leaders, entrepreneurs, and marketers navigating modern web design, SEO, accessibility, and usability. Each article is crafted to help you better understand how your website performs, and how to make meaningful improvements that support long-term growth.
During a landing, the pilot can’t see straight ahead, the nose completely blocks the runway. You rely on feel, peripheral vision, and practice to land safely.
New ADA rules and fast-changing tech are redefining what a school website must be. Build now for accessibility, speed, and parent expectations that won’t stop evolving.
Before every flight, small-plane pilots give their own emergency briefing; engine failures, fires, even airsick bags. Here’s what it sounds like.
Most people don’t think about web hosting until something breaks. The site slows down, pages stop loading, or worse ... it gets hacked. That’s when the real cost of cheap hosting shows up.
Ever wonder what pilots talk about below 10,000 feet? The answer: not much. The sterile cockpit rule keeps conversations focused and the flight on track.
Social media and AI are powerful, but they don’t replace your website. It’s the one space you own, your foundation for credibility, trust, and growth.
It’s one of the first lessons in flight, and a reminder that small, steady corrections keep you balanced when the power comes up.
“Free” website platforms like WordPress, Wix, and Google Sites seem budget-friendly, until the hidden costs in time, compliance, and maintenance start adding up.
Did you know the rudder doesn’t steer the plane? The wings and ailerons handle turns, the rudder smooths them out keeping the ride coordinated and comfortable.
Every second counts online. If your site feels slow, you’re losing trust and traffic. Here’s how to fix it and keep your website running smoothly.
I came to Rudder Digital looking for a website that looked sharp, professional, and truly represented my business. From the start, communication with Neill was fast and clear. He quickly turned around a site that captured exactly what I had in mind, even better than I expected. Neill listened to my goals and turned them into a reality. Investing in your digital presence is worth every penny when you work with someone who gets it and delivers.
Neill took our confusing, broken website and turned it into something clean, user-friendly, and marketable. He didn’t just fix our problems, he gave us a roadmap for the future! Working with him was one of the best decisions we’ve made for our organization.
Neill’s expertise made a huge difference for us. He not only brought our vision for the site to life, but also incorporated SEO best practices, helping to strengthen our digital presence. Throughout the project, Neill was extremely responsive, communicated clearly, and offered best-in-class ideas that really elevated the final product.
I've worked in and around the digital space for over a decade, but when it comes to creating and maintaining my own site, I'm not great at it. I needed something flexible, easy to maintain, and well-designed so that I could focus on other aspects of my business. Neill is second-to-none in his ability to create beautiful, functional and performing websites. And his customer service and easy-going manner make each interaction enjoyable.
On our first consultation with Neill we knew we were in the right hands. His attention to detail is spot on. He made our new site very informative and easy to navigate. In less than 24 hrs of our new site going live we had clients emailing us to book our services. Rudder Digital brought our business to life on the web!