The Flight Plan offers thoughtful guidance for leaders, entrepreneurs, and marketers navigating modern web design, SEO, accessibility, and usability. Each article is crafted to help you better understand how your website performs, and how to make meaningful improvements that support long-term growth.
I didn’t make it into the cockpit of an A-10, but flying still found its way back to me. Some dreams circle until they line up with your life again.
Give your website a little holiday magic. Our Flight Ready Maintenance Plan is $150/month, plus a free Speed + Accessibility Audit if you join by December 7
Aviation has a very specific way of handling radio numbers, and “nine” is treated differently from the rest. There’s a practical reason pilots avoid saying it.
PDFs feel convenient, but they often make information harder to use. A small shift in how schools and local governments share content can make websites clearer and more accessible for everyone.
Pilots say the runway behind you is useless. It’s a flying truth. Focus on what’s ahead, not what you’ve already left behind.
Websites don’t just crash, they wear out. Regular maintenance keeps your site fast, secure, and dependable before small issues become big problems.
A pilot can be current but not proficient. Currency keeps you legal; proficiency keeps you safe.
The web moves fast. A website that sits still doesn’t stay where it is, it slides backward. Here’s how standing still online can quietly cost you credibility and visibility.
During a landing, the pilot can’t see straight ahead, the nose completely blocks the runway. You rely on feel, peripheral vision, and practice to land safely.
New ADA rules and fast-changing tech are redefining what a school website must be. Build now for accessibility, speed, and parent expectations that won’t stop evolving.
I came to Rudder Digital looking for a website that looked sharp, professional, and truly represented my business. From the start, communication with Neill was fast and clear. He quickly turned around a site that captured exactly what I had in mind, even better than I expected. Neill listened to my goals and turned them into a reality. Investing in your digital presence is worth every penny when you work with someone who gets it and delivers.
Neill took our confusing, broken website and turned it into something clean, user-friendly, and marketable. He didn’t just fix our problems, he gave us a roadmap for the future! Working with him was one of the best decisions we’ve made for our organization.
I've worked in and around the digital space for over a decade, but when it comes to creating and maintaining my own site, I'm not great at it. I needed something flexible, easy to maintain, and well-designed so that I could focus on other aspects of my business. Neill is second-to-none in his ability to create beautiful, functional and performing websites. And his customer service and easy-going manner make each interaction enjoyable.
Neill’s expertise made a huge difference for us. He not only brought our vision for the site to life, but also incorporated SEO best practices, helping to strengthen our digital presence. Throughout the project, Neill was extremely responsive, communicated clearly, and offered best-in-class ideas that really elevated the final product.
On our first consultation with Neill we knew we were in the right hands. His attention to detail is spot on. He made our new site very informative and easy to navigate. In less than 24 hrs of our new site going live we had clients emailing us to book our services. Rudder Digital brought our business to life on the web!
Neill delivers websites that are not only visually appealing but also highly accessible and responsive across all devices. His attention to detail and understanding of user experience resulted in engaging platforms that served our organization's needs well. What sets him apart, though, are his exceptional project management and communication skills. Throughout the process, he maintained clear and consistent communication and consistently met project timelines.
Working with Rudder Digital is undeniably the best decision I’ve made. Neill’s exceptional communication and dedication far exceeded my expectations. He delivered a website that not only perfectly represents my brand but also makes me truly proud to share it.
Rudder Digital brought to life a creative idea I had to share information on proposed legislation in Oklahoma as it relates to schools. I didn’t know what I needed or where to begin but the Rudder team saw my vision and made it a reality. Help with search engine optimization, aesthetic appeal, and content creation was the start through guided discussions and then it started to truly come together. Now Just Ask Jess is launched and educating the community as I’d hoped!