Flight Plan

The Flight Plan offers thoughtful guidance for leaders, entrepreneurs, and marketers navigating modern web design, SEO, accessibility, and usability. Each article is crafted to help you better understand how your website performs, and how to make meaningful improvements that support long-term growth.

Can Your Website Wait for the New ADA Deadline?

Can your website wait for the new ada deadline
Jul 13

The ADA web accessibility deadline moved to 2027. What the extension means for schools, cities, and small businesses, and why lawsuits aren't waiting.

Can a Bad Website Be Worse Than No Website?

Can a bad website be worse than no website
Jul 06

No website means you are invisible. A bad one means people find you, judge you, and leave. One of those is easier to fix.

Can AI Search Still Send You Visitors?

Can ai search still send you visitors
Jun 30

Google now answers the question before anyone reaches your site. That sounds like a death sentence for your traffic, but it isn't, if you know what AI search rewards.

Can Your Website Be Too Small to Hack?

Can your website be too small to hack
Jun 08

Think your website is too small to be a target? In 2026, automated bots scan every site for weaknesses. Here's what small business website security takes.

Can an Accessibility Widget Fix Your Website?

Can an accessibility widget fix your website
May 26

They promise full compliance in 48 hours. Courts disagree. So do the users they're supposed to help.

Can Your Website Be “Set It and Forget It”?

Can your website be set it and forget it
May 11

Websites rarely fail all at once. Like a dashboard warning light, small signs tend to appear long before something actually breaks.

I Built an App to Show I Had More Tattoos Than My Friend

Fun new build inkmapp com
Apr 28

It seemed like a good idea at the time. A quick weekend build, a little help from AI, and a way to finally settle the debate. It didn’t go how I expected.

Can You Skip Accessibility for Now?

Can you skip accessibility for now
Apr 13

Accessibility doesn’t usually break a website. It just quietly limits who can use it, which is why waiting comes with a hell of a cost.

Can Your Email Address Still Be Gmail?

Can your email address still be gmail
Apr 06

If you have a website, your email should match it. It’s a small detail that makes your business feel a lot more established.

Can Social Media Replace a Website?

Can social media replace a website
Mar 30

Social media can bring attention. It doesn’t replace a website that converts it into business.

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