Digital Strategy Articles

Can AI Build Your Website?

Can ai build your website
Feb 23

AI can generate your website code in minutes. Hosting it, securing it, and keeping it running is a different conversation.

Maintenance Is a Practice, Not Just a Project

Maintenance is a practice not a project
Feb 09

Websites are never truly finished. They’re always evolving, which makes ongoing care more effective than one-off maintenance projects.

Fun Flying Fact Friday: Crashes Get The Headlines

Fun flying fact friday crashes get the headlines
Feb 06

Crashes get the headlines, but safety in aviation looks very different depending on who’s flying. Commercial and general aviation manage risk in very different ways.

Is Your Website Giving Visitors Groundhog Day Vibes?

Is your website giving visitors groundhog day vibes
Feb 02

Most websites don’t just lose visitors because something is broken. They lose them because nothing ever looks different. A stale site quietly teaches people not to check it again.

Fun Flying Fact Friday: Redundant Redundancy

Fun flying fact friday redundant redundancy
Jan 30

In aviation, the goal isn’t to hope nothing breaks, it’s to make sure nothing breaking becomes a problem you can't walk away from.

Your Website Works… But Is It Actually Up to Date?

Your website works but is it actually up to date
Jan 26

Your website might look fine today, but the web around it is constantly changing. Browsers update, devices evolve, and standards shift, whether your site does or not.

What “Set It and Forget It” Really Means on the Web

What set it and forget it really means on the web
Jan 19

“Set it and forget it” works for a while. But even simple websites change over time. A little attention now and then keeps a DIY site clear, accessible, and easy to rely on.

Who’s Taking Care of Your Website?

Whos taking care of your website
Jan 12

A website doesn’t need more hands on it, it needs clear ownership. Without that, websites become everyone’s responsibility but no one’s priority.

When “We’ll Update It Later” Is Expensive

When well update it later is expensive
Jan 05

Putting off small website updates feels easy in the moment, but it adds up over time. A little attention now often prevents much bigger work later.

Why Good Maintenance Feels Boring (That’s a Compliment)

Why good maintenance feels boring and thats a compliment
Dec 16

Good website maintenance doesn’t draw attention to itself. It keeps things steady, predictable, and reliable, preventing small issues from quietly turning into bigger problems.

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