Ask a simple question inside almost any school or business: Who’s responsible for the website?
You’ll usually get a pause.
Maybe it’s the CEO, because “it’s important.”
Maybe the CFO, because “it’s expensive.”
Maybe the CTO, because “it’s technical.”
Sometimes it’s Bob from accounting.
Sometimes it’s the history teacher who once knew HTML.
Or it's your high school age nephew, because "he is good with computers."
No one truly owns it; not ownership in the legal sense, but in the day-to-day sense. One person or team whose job it is to care for the site. Someone who notices when something feels off. Someone who understands the goals of the organization and how the website supports them. Someone accountable for keeping things clear, fast, accessible, and current. And someone you can go to when a page needs updating or content needs to change.
When that kind of ownership exists, decisions get easier. Updates happen calmly instead of reactively. The site stays familiar to the people who rely on it. Small issues get addressed early, before they turn into bigger conversations.
Without that, websites become everyone’s responsibility but no one’s priority.
The question isn’t whether your site needs attention. It’s whether there’s a clear answer to who’s taking care of it.
