Most people wouldn’t skip oil changes for years and expect their car to run the same. Not because they don’t care, but because it’s easy to say, “It’s fine for now. I’ll get to it later.”
Websites work the same way.
When something small needs attention; an outdated page, a slow image, a form that’s a little clunky ... it’s tempting to leave it alone. The site still works. Nothing’s broken. There are more pressing things to focus on.
The problem is that small delays don’t stay small.
Over time, performance slips. Content drifts out of date. Accessibility issues pile up quietly. Visitors don’t always complain, they just hesitate, second-guess what they’re seeing, or move on. The site doesn’t fail all at once; it wears down.
Just like with a car, regular maintenance keeps things predictable. It prevents bigger, more expensive problems later. And it keeps the experience smooth for the people who rely on it every day.
“We’ll update it later” feels harmless in the moment. But later tends to cost more (more time, more effort, and more missed opportunities) than taking care of things while they’re still simple.
A little attention, applied consistently, keeps everything running the way it should. So when was your last "oil change"?
