Let’s clear something up right away: a blog isn’t just a place to share company updates or the occasional thought leadership piece. When done right, it’s one of the most powerful tools in your digital marketing arsenal, especially when it comes to search engine optimization (SEO).
Blogging Helps You Show Up Where It Matters
Every time you publish a blog post, you're giving search engines new content to crawl. That means more indexed pages and more chances to show up in search results for the questions your audience is asking. A well-optimized blog can help you rank for long-tail keywords, the specific phrases people are actually searching for when they're ready to act.
Instead of just targeting competitive homepage keywords like “Oklahoma roofing company,” a blog lets you go after “how to spot hail damage on your roof” or “best time of year to replace shingles.” These posts pull in relevant traffic and establish your expertise at the same time.
It Builds Authority and Trust
Google wants to recommend content that’s helpful and trustworthy. A blog gives you the space to demonstrate that you know your stuff. Whether it’s tips, case studies, or educational content, blogging shows potential customers (and search engines) that you’re knowledgeable, active, and engaged in your field.
And let’s face it, people don’t just buy from companies. They buy from people they trust. A blog is one of the best ways to earn that trust.
It Keeps Your Website Fresh
Search engines love sites that are updated regularly. A blog keeps your site active with new, relevant content. This signals to Google that your site is still being maintained and is likely to be helpful to users.
An active blog can also drive repeat visits and keep people exploring your site longer, two key signals for engagement and SEO.
It Creates Content for Social Media and Newsletters
Your blog is the perfect place to create anchor content you can repurpose across other platforms. A single blog post can become five social media posts, a snippet for your newsletter, or even the backbone of a webinar. And when you link back to that blog post from these channels, you create a healthy loop of traffic and engagement.
At Rudder Digital, we help clients not just build a blog, but build a blogging strategy that works. From keyword research to writing and publishing, we can help you create content that doesn’t just fill space, it brings in leads.
