Every few years, someone says "websites are done". First it was Facebook pages, then Instagram profiles, and now AI tools that promise you don’t need one at all. Yet here we are, and the businesses that last all have a website. There’s a reason for that.
Social platforms are rented space.
You don’t own them. Algorithms change, policies shift, and sometimes entire platforms disappear. A website is the one piece of digital real estate that’s yours. It’s your home base, the place you control, design, and build trust from.
AI is impressive, but it can’t replace authenticity, it can help write words, but it can’t tell your story. It doesn’t know what you value or why you started. People connect with real experience and human perspective, and your website is where that lives.
A strong website is also an investment that pays off over time. Social posts vanish after a day or two. Good web content sticks around. It builds authority with search engines and credibility with visitors. Like building strength or flight time, the work compounds. You don’t get there overnight, but the payoff lasts.
Social media and AI are great tools, but they’re just that, tools. They should point people back to something permanent. If your entire presence lives on someone else’s platform, you’re always one change away from losing it. A website keeps you in control of your story, your message, and your future.
So yes, you still need a website. It’s not old-fashioned. It’s foundational. Everything else, the posts, the algorithms, the automation, should orbit around it.
