Almost everyone in the service, design, and development world has heard the old adage: “Cheap. Fast. Good. – Pick 2!” It’s more than just a saying, it’s a reality of how projects work. Let’s break down what that really means and how it applies to building your website.
"Cheap and Fast"
If you want a service that’s both inexpensive and quick, you’re going to sacrifice quality. You might get a site live in record time and save some cash, but it won’t be built to last. Bugs, poor SEO, and a lack of polish will show up sooner than you think.
"Fast and Good"
If you want high-quality work delivered quickly, it’s possible, but expect to pay a premium. Good developers and designers can deliver fast, but their time and expertise are valuable. The price reflects the effort it takes to deliver excellence on a tight timeline.
"Cheap and Good"
Want something affordable and high-quality? It can be done, but not quickly. Great work takes time. You’ll need to be patient with the process, but the final product will be worth the wait.
Where Rudder Digital Stands
At Rudder Digital, we run our business by this principle, but here’s our twist: “Not being good is never an option.” Every site we deliver is designed to be solid, professional, and effective. That means your choice is between speed and cost:
- We can lower costs, but then you can’t expect the project to be done in 2 weeks.
- We can move quickly, but that requires pricing that reflects the rush.
Why Quality Always Wins
Sure, you could have your cousin, your friend, or your son-in-law build you a site on Wix or Squarespace. Maybe they’ll even do it for free. But think about it this way ... they might also offer to fix your car or do your taxes. Would you trust them with that? Probably not. So why gamble with your business’s online presence?
At Rudder Digital, quality isn’t negotiable. We’ll work with you to find the right balance of budget and timeline — without ever sacrificing the standard of excellence your brand deserves.
Ready for a site that’s built to last? Let’s talk about how we can deliver the right mix of speed, value, and quality for your project.
